For any given product or service, there are a million different ways to advertise its benefits and offerings. The tricky part, however, is matching a brand's intended message with a creative, eye-catching execution that is both interesting and memorable to the consumer. This is particularly difficult when working with billboards, a medium that is so commonplace in our modern world that people hardly seem to notice them anymore. While most companies still struggle to find new, innovative ways to utilize billboards to reach their target audience, some companies have already begun thinking outside of the box.