Swatch watches go radical

Swatch Creart / Grems from THANK YOU on Vimeo.

For a high profile launch in Venice of the new Swatch Art Collection, a series of watches decorated by international artists. We were commissioned by Swatch to tie together the entire campaign by unifying the different watches into one over-arching idea. Our brainchild was the Art Machine, a crazy, fast moving mechanical-looking device that creates art and spits out watches, while working to a time-related beat. A colorful mixture of materials and techniques achieved the right attitude for the films with the campaign successfully launched on all media fronts world wide.

http://www.thankyou.dk/
Project: Swatch commercials
Sound: Yann Coppier