The assignment was to make the ingredients the hero, and the creative team took that very literally. Not only is it a super cool website that is perfectly targeted to the Taco Bell audience, but there’s also a great user experience where you can friend Captain Enchilada Sauce on Facebook, follow Commander Seasoned Beef on Twitter, browse Incredibean’s beach vacation photos on Flickr and even flirt with Super Reduced Fat Sour Cream on J Date.