Category: Branding

Harvey, The Wonder Dog who does Everything for You!

16/1/2011

A rescue dog with its own TV ad is the latest weapon of the commercial television marketing body Thinkbox.

In a 60-second spot set to Bachman-Turner Overdrive's You Ain't Seen Nothing Yet, a scruffy mutt called Harvey outwits cuter rivals for the affection of a new owner by showing a video in which he drives a car, cooks and plays chess.

The ad was developed by the agency Red Brick Road and is backed by Thinkbox shareholders including ITV, Channel 4, Channel 5 and BSkyB. It will start showing on Friday. The spot ends with the line "Discover the power of TV advertising... Television: where brands get their breaks". Thinkbox launched its first ad campaign promoting the medium last year featuring a hypnotherapy patient aping famous lines from commercials. "We have so much evidence proving how effective TV advertising is, but there's nothing quite like seeing it work for yourself, as we did last year, to convince you to have more," said Lindsey Clay, marketing director at Thinkbox. "We hope this new ad will be as well received and successful as our first."

The campaign will run for about six weeks on the TV channels of Thinkbox shareholders – including ITV, Channel 4, Channel 5 and BSkyB – in paid-for advertising airtime. Media planning and buying has been handled by MediaCom

How to Brand your own Delicious Hamburger

23/7/2010

A segment from the popular series "Buy Me That." You'll see a "makeup artist for food," who surprises us all with this behind-the-scenes look at how burgers (and fries) are made to look their best for television. A perfect example of powerful marketing techniques.

O2 'niggles and narks' by VCCP

22/5/2010

O2's new TV ad by VCCP accuses rivals of offering a poor service and making misleading claims. The ad shows a series of odd looking animated characters to illustrate problems with broadband companies.

O2 aims to persuade the public that consumers who sign up to its service will avoid the problems represented by the characters, which include No Support-a-Saurus and Mystery-Speed Mook. The activity will involve TV, posters, press ads and online.

The TV ad will be followed by a video-on-demand push aiming to demonstrate to those watching online TV that O2 Broadband can offer more than their current supplier.

To check out the video, click here!

London 2012 Olympic Games mascots unveiled

20/5/2010

TWO creatures called Mandeville and Wenlock were unveiled as mascots for the London 2012 Olympic Games.

Organisers of the London 2012 Olympic Games created a cartoon and signed up best-selling children’s writer Michael Morpurgo to build a background story for the abstract mascots.

Children from St Paul’s Whitechapel Primary School in the east London Olympic borough were the first members of the public to see the London 2012 Olympic Games mascots in action.

Wenlock is named after the Shropshire village of Much Wenlock, where the Wenlock Games was one of the inspirations for Baron Pierre de Coubertin, founder of the modern Olympic movement, to create the Olympics. London 2012 Olympic Games mascot Mandeville is named after Stoke Mandeville in Buckinghamshire, where a forerunner of the modern Paralympic Games was first held.

Energizer and its creative lighting

13/5/2010

Made by DDB Argentina, they have come up with this engineous ad campaign for Energizer. A 6 LED headlight which helps you see in the dark. Keep in mind though, none of this is photoshopped, with a slow exposure and somebody creative to do the setup, you are able to make such beautiful pictures like these.

Rainbow logos

25/4/2010

Selection of colorful logos that use all the colors of the rainbow. No water prism effects!

Sonys PlayStations disturbing ad campaigns

23/4/2010

What's with Playstation and their creepy ads making gamers out to be freaks? I'm really not sure about how I feel when I look at their ads. On a flip side, it's creepy in most cases and very funny in some. Enjoy, but be warned, some of these pictures can be offensive and disturbing!

Bug-gy logo designs

21/4/2010

Not everybody loves insects, especially ones with more then 4 legs. But these inspirational logo designs surely give us a happy inspiration as to how useful insects can be.

What makes a video-ad viral? iDon’t. Droid Does.

20/4/2010

It’s an advertisement. The same format we flip channels (and buy devices) to avoid. And yet it’s generated a massive amount of buzz, user-generated content, and traffic in support of the soon-to-be released Motorola Droid.

Microsoft Office 2010: The Movie

20/4/2010

Commercial director Dennis Liu, therefore, had a heck of a challenge when approached by Microsoft to hype the upcoming release of Office 2010. But Liu rose admirably to it with the film trailer spoof Office 2010: The Movie. “My idea was to treat [Office] like the most exciting thing ever,” he said via phone. “And what’s more exciting than an action movie?”