A highly inspirational film directed by Denis van Waerebeke for the « Bon appétit » exhibition, aimed mainly at the kids aged 9 to 14.
Over the past few weeks there has been a lot of talking about the “BP Oil Spill” that happened in the Gulf of Mexico. It is considered as the largest offshore spill in U.S. history. Many people think that BP is handling the oil disaster badly, so to show the frustration LogoMyWay has made a contest where people can send in their redesigned BP logo with a “more suitable design”.
There have been made quite a few creative examples like making BP rather stand for Bad Planning and Big Problems. Some have even used animals as inspiration and created logos with birds or whales trapped in the oil.
Unlike this contest with negative logos, an artist has made illustrations of how things would look like in “the perfect world”.
Like the title post says, a very cool video that describes the housing market of America. Cool graphics, so worth a watch.
LONDON - Marketers and politicians hoping to reach the elusive youth audience can all benefit from having a clear, brand image, as this raw footage painfully demonstrates.
People aged between 18-35 year-old all recognised the political party logos, but most still struggle to describe what each party represents, despite the May election being just three weeks away, in contrast to well-known brands that the audience found much easier to define. The BNP logo provoked the most extreme responses. When asked what the logo stood for one member responded "I hate them, ignorance, they're bigots". The recently introduced Conservative logo thoroughly confused one respondent while Labour was described by one member of the public as "The party in Government at the moment, they've kind of messed it up a little bit". All of those asked said they would be voting in the upcoming General Election, but most admitted they needed to learn more about what each party stands for. The general census was that this would not be an easy task and that marketing campaigns for each of the parties were sometimes untrustworthy. In contrast, responses to popular brand images, including Apple, Nike and Channel 4 proved far easier to define.
This vox-pop was conducted by The Lounge, a strategic marketing agency specialising in fully integrated marketing to the under 35s.
With a clear visual presentation, Jonathan Jarvis managed to visualise the credit crisis with this video and what impact it could have on our economy.