Alexander Wadleigh

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Harvey, The Wonder Dog who does Everything for You!

16/1/2011

 
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A rescue dog with its own TV ad is the latest weapon of the commercial television marketing body Thinkbox.

In a 60-second spot set to Bachman-Turner Overdrive's You Ain't Seen Nothing Yet, a scruffy mutt called Harvey outwits cuter rivals for the affection of a new owner by showing a video in which he drives a car, cooks and plays chess.



The ad was developed by the agency Red Brick Road and is backed by Thinkbox shareholders including ITV, Channel 4, Channel 5 and BSkyB. It will start showing on Friday. The spot ends with the line "Discover the power of TV advertising... Television: where brands get their breaks". Thinkbox launched its first ad campaign promoting the medium last year featuring a hypnotherapy patient aping famous lines from commercials. "We have so much evidence proving how effective TV advertising is, but there's nothing quite like seeing it work for yourself, as we did last year, to convince you to have more," said Lindsey Clay, marketing director at Thinkbox. "We hope this new ad will be as well received and successful as our first."

The campaign will run for about six weeks on the TV channels of Thinkbox shareholders – including ITV, Channel 4, Channel 5 and BSkyB – in paid-for advertising airtime. Media planning and buying has been handled by MediaCom

Samsung: Memory Card Testing - Overkill Edition

19/10/2010

 
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The Viral Factory created this video the "magnet-proof, shockproof and waterproof" qualities of the Samsung SD card. The card is attached to a remote controlled, camera-equipped vehicle and then subjected to a mini-obstacle course that includes fish tanks and puppy tongues. Will the photo on the card survive?

Introducing, the new... Google Toilet

24/7/2010

 
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SuperNews! is a comedy series where the absurdities of everyday life are pushed beyond reality in a hilarious universe of animated characters. And now Google has finally developed technology that can literally sift through your *bleep*.

Playing the Lottery wity Monopoly

21/7/2010

 
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To promote the new Colorado Lottery Monopoly Scratch game, Cactus teamed up with the famed animation studio Laika/House and Fantastic Mr. Fox Director Mark Gustafson to create a stop-motion spot where the iconic Monopoly game pieces come to life and work together to get to the new Colorado Lottery Monopoly Scratch ticket that someone left on the counter.

DragonBoy

17/7/2010

 
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A knight. A princess. A dragon. Three little kids. One school play. An epic battle for love and honor.

Dragonboy is a collaborative thesis done by Lisa Allen, Bernie Warman and Shaofu Zhang at the Academy of Art University. For more information and still pics, please visit: dragonboythemovie.com

Robot kid defuses ungushing Fruit Gushers

15/7/2010

 
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In what is surely the single greatest robot-themed squirting-candy ad ever produced, Saatchi & Saatchi in New York sends forth a cap-wearing, metal-claw-tongued automaton to "defuse" a malfunctioning, non-gushing Fruit Gusher left sitting on a park bench. The bot looks like a cross between a typical class nerd and the uber-evil Davros from Dr. Who: goofy and scary at the same time. The earnest/tongue-in-cheek acting by the bomb-squad types is spot on, and the mother's mock-relieved reaction ("Oh, thank you, robot-child") is especially well delivered. Even knowing that the robo-kid will one day turn on his masters and kill us all can't stop me from gushing over this spot.

Gary Numan and Batteries that Die Hard

14/7/2010

 
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Check out this commercial which depicts Gary Numan playing his signature hit "Cars" on 24 vehicles powered by only one battery. You'll either marvel at the technological brilliance of these individually tuned horns, or you'll roll your eyes in skepticism and assume they did everything in post processing.

Art Masterpieces Redone In LEGO

9/7/2010

 
From M.C. Echer's "Relativity" to Vincent Van Gogh's "Starry Night" check out some of your favorite art pieces redone with your favorite childhood toy the LEGO.

AT-AT Day Afternoon... A Story of a Mechanical Puppy

29/6/2010

 
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There is nothing I could really say besides, ‘Star Wars fans must watch this video!’ It is a short video showing a day in the life of a Pet AT-AT Walker, which is absolutely adorable and really well developed. Created by Patrick Boivin, this video shows the running around of an AT-AT Walker from the time it wakes up and going through his daily adventures as if it was a new puppy.

'Java 4-Ever' Expertly Skewers Movie Trailers and Microsoft

27/6/2010

 
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Chances are you've never heard of JavaZone. And nobody is going to blame you for being unfamiliar with "Scandinavia's biggest meeting place for software developers." But we guarantee you that after watching the video below you'll never forget it. As part of its marketing campaign, and anti-Microsoft agenda, the conference put together a trailer for a fictional film called 'Java 4-Ever.' The three-minute and 17-second teaser nails every Oscar-seeking movie trailer trope perfectly while expertly (and geekily) prodding Microsoft's .net development framework. The highlight comes at about a minute and 20-seconds in -- you'll know it when you hear it.

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