Category: Commercials

Harvey, The Wonder Dog who does Everything for You!

16/1/2011

A rescue dog with its own TV ad is the latest weapon of the commercial television marketing body Thinkbox.

In a 60-second spot set to Bachman-Turner Overdrive's You Ain't Seen Nothing Yet, a scruffy mutt called Harvey outwits cuter rivals for the affection of a new owner by showing a video in which he drives a car, cooks and plays chess.

The ad was developed by the agency Red Brick Road and is backed by Thinkbox shareholders including ITV, Channel 4, Channel 5 and BSkyB. It will start showing on Friday. The spot ends with the line "Discover the power of TV advertising... Television: where brands get their breaks". Thinkbox launched its first ad campaign promoting the medium last year featuring a hypnotherapy patient aping famous lines from commercials. "We have so much evidence proving how effective TV advertising is, but there's nothing quite like seeing it work for yourself, as we did last year, to convince you to have more," said Lindsey Clay, marketing director at Thinkbox. "We hope this new ad will be as well received and successful as our first."

The campaign will run for about six weeks on the TV channels of Thinkbox shareholders – including ITV, Channel 4, Channel 5 and BSkyB – in paid-for advertising airtime. Media planning and buying has been handled by MediaCom

Samsung: Memory Card Testing - Overkill Edition

19/10/2010

The Viral Factory created this video the "magnet-proof, shockproof and waterproof" qualities of the Samsung SD card. The card is attached to a remote controlled, camera-equipped vehicle and then subjected to a mini-obstacle course that includes fish tanks and puppy tongues. Will the photo on the card survive?

How to Brand your own Delicious Hamburger

23/7/2010

A segment from the popular series "Buy Me That." You'll see a "makeup artist for food," who surprises us all with this behind-the-scenes look at how burgers (and fries) are made to look their best for television. A perfect example of powerful marketing techniques.

Playing the Lottery wity Monopoly

21/7/2010

To promote the new Colorado Lottery Monopoly Scratch game, Cactus teamed up with the famed animation studio Laika/House and Fantastic Mr. Fox Director Mark Gustafson to create a stop-motion spot where the iconic Monopoly game pieces come to life and work together to get to the new Colorado Lottery Monopoly Scratch ticket that someone left on the counter.

Robot kid defuses ungushing Fruit Gushers

15/7/2010

In what is surely the single greatest robot-themed squirting-candy ad ever produced, Saatchi & Saatchi in New York sends forth a cap-wearing, metal-claw-tongued automaton to "defuse" a malfunctioning, non-gushing Fruit Gusher left sitting on a park bench. The bot looks like a cross between a typical class nerd and the uber-evil Davros from Dr. Who: goofy and scary at the same time. The earnest/tongue-in-cheek acting by the bomb-squad types is spot on, and the mother's mock-relieved reaction ("Oh, thank you, robot-child") is especially well delivered. Even knowing that the robo-kid will one day turn on his masters and kill us all can't stop me from gushing over this spot.

Toshiba Laptops and their 8-Bit Gary

14/7/2010

This neat short film, titled “8-Bit Gary” and directed by Mortar Inc.’s Docter Twins, is ostensibly about the DVD upconversion capabilities of Toshiba laptops, but we know the truth: Really, it just makes you wish that the “8-bitinator” was real. Thanks to the vaguely Capsule Corp.-looking device, a guy named Gary is converted into a pixellated, bleep- and bloop-emitting avatar and then ‘upconverted’ back into a musclebound hunk. Hilarity ensues.

Fun, impressive fact: According to Design Taxi, the 8-bit Gary costume consisted of more than 3,000 hand-cut foam boxes.

Gary Numan and Batteries that Die Hard

14/7/2010

Check out this commercial which depicts Gary Numan playing his signature hit "Cars" on 24 vehicles powered by only one battery. You'll either marvel at the technological brilliance of these individually tuned horns, or you'll roll your eyes in skepticism and assume they did everything in post processing.

SFR: No Game Over

10/7/2010

SFR has come up with a clever commercials to promote its new fixed prices to the younger generation. With a hint of Halo style, and other game references, they certainly made a cool commercial.

BBC 'Winter Olympics' advert

2/7/2010

The BBC has launched a TV, radio and online campaign to build up anticipation for the Winter Olympics. The campaign had no known sporting heroes to champion so instead put together a creative based around the games themselves.

AT&T - Whole New World

2/7/2010

The latest commercial for our "Rethink Possible" Campaign, "Whole New World", is all about the possibilities that are out there when you expand your boundaries and embrace discovery. "Whole New World" will be airing during ESPN's 3D soccer coverage and will also be running in 3D in select movie theatres around the country.