Category: Publicity

Harvey, The Wonder Dog who does Everything for You!

16/1/2011

A rescue dog with its own TV ad is the latest weapon of the commercial television marketing body Thinkbox.

In a 60-second spot set to Bachman-Turner Overdrive's You Ain't Seen Nothing Yet, a scruffy mutt called Harvey outwits cuter rivals for the affection of a new owner by showing a video in which he drives a car, cooks and plays chess.

The ad was developed by the agency Red Brick Road and is backed by Thinkbox shareholders including ITV, Channel 4, Channel 5 and BSkyB. It will start showing on Friday. The spot ends with the line "Discover the power of TV advertising... Television: where brands get their breaks". Thinkbox launched its first ad campaign promoting the medium last year featuring a hypnotherapy patient aping famous lines from commercials. "We have so much evidence proving how effective TV advertising is, but there's nothing quite like seeing it work for yourself, as we did last year, to convince you to have more," said Lindsey Clay, marketing director at Thinkbox. "We hope this new ad will be as well received and successful as our first."

The campaign will run for about six weeks on the TV channels of Thinkbox shareholders – including ITV, Channel 4, Channel 5 and BSkyB – in paid-for advertising airtime. Media planning and buying has been handled by MediaCom

Samsung: Memory Card Testing - Overkill Edition

19/10/2010

The Viral Factory created this video the "magnet-proof, shockproof and waterproof" qualities of the Samsung SD card. The card is attached to a remote controlled, camera-equipped vehicle and then subjected to a mini-obstacle course that includes fish tanks and puppy tongues. Will the photo on the card survive?

BBC 'Winter Olympics' advert

2/7/2010

The BBC has launched a TV, radio and online campaign to build up anticipation for the Winter Olympics. The campaign had no known sporting heroes to champion so instead put together a creative based around the games themselves.

AT&T - Whole New World

2/7/2010

The latest commercial for our "Rethink Possible" Campaign, "Whole New World", is all about the possibilities that are out there when you expand your boundaries and embrace discovery. "Whole New World" will be airing during ESPN's 3D soccer coverage and will also be running in 3D in select movie theatres around the country.

Taco Bells — The Super Delicious Ingredient Force to the rescue

28/6/2010

The assignment was to make the ingredients the hero, and the creative team took that very literally. Not only is it a super cool website that is perfectly targeted to the Taco Bell audience, but there’s also a great user experience where you can friend Captain Enchilada Sauce on Facebook, follow Commander Seasoned Beef on Twitter, browse Incredibean’s beach vacation photos on Flickr and even flirt with Super Reduced Fat Sour Cream on J Date.

'Java 4-Ever' Expertly Skewers Movie Trailers and Microsoft

27/6/2010

Chances are you've never heard of JavaZone. And nobody is going to blame you for being unfamiliar with "Scandinavia's biggest meeting place for software developers." But we guarantee you that after watching the video below you'll never forget it. As part of its marketing campaign, and anti-Microsoft agenda, the conference put together a trailer for a fictional film called 'Java 4-Ever.' The three-minute and 17-second teaser nails every Oscar-seeking movie trailer trope perfectly while expertly (and geekily) prodding Microsoft's .net development framework. The highlight comes at about a minute and 20-seconds in -- you'll know it when you hear it.

10 Controversial Billboards

29/5/2010

Check out outdoor advertising that goes well beyond just selling stuff.

15 Hilarious Print Advertisements

26/5/2010

Marketing is most interactive, campaigns and high production television commercials. Print Ad is remaining effective way for advertisers to reach their audience. This showcase consists of newspapers, billboards, set specific challenges for designer. These are eye catching and make attractive way for conveying the information.

O2 'niggles and narks' by VCCP

22/5/2010

O2's new TV ad by VCCP accuses rivals of offering a poor service and making misleading claims. The ad shows a series of odd looking animated characters to illustrate problems with broadband companies.

O2 aims to persuade the public that consumers who sign up to its service will avoid the problems represented by the characters, which include No Support-a-Saurus and Mystery-Speed Mook. The activity will involve TV, posters, press ads and online.

The TV ad will be followed by a video-on-demand push aiming to demonstrate to those watching online TV that O2 Broadband can offer more than their current supplier.

To check out the video, click here!

London 2012 Olympic Games mascots unveiled

20/5/2010

TWO creatures called Mandeville and Wenlock were unveiled as mascots for the London 2012 Olympic Games.

Organisers of the London 2012 Olympic Games created a cartoon and signed up best-selling children’s writer Michael Morpurgo to build a background story for the abstract mascots.

Children from St Paul’s Whitechapel Primary School in the east London Olympic borough were the first members of the public to see the London 2012 Olympic Games mascots in action.

Wenlock is named after the Shropshire village of Much Wenlock, where the Wenlock Games was one of the inspirations for Baron Pierre de Coubertin, founder of the modern Olympic movement, to create the Olympics. London 2012 Olympic Games mascot Mandeville is named after Stoke Mandeville in Buckinghamshire, where a forerunner of the modern Paralympic Games was first held.